We haven’t come across anything this hilariously weird in quite some time, and for that, we have to give props to Film Riot.
As the folks behind some wildly entertaining online videos, Film Riot took it upon themselves to promote the new Ford Fiesta in a three-minute commercial that can best be described as ‘different’. Different in a good way or bad way? Well, that’s up to you to decide. But it is funny, in a funky kind of way. They did find success in belting out the Fiesta’s features in a catchy rhyme so we have to give them credit for that.
In any case, it is interesting to point out that Ford is actually a sponsor of Film Riot so it wouldn’t surprise us if the Blue Oval had something to do with this commercial on top of its own campaign to promote their quirky new hatch.
Hey, anything to get some mileage on the news, right? And if that was their rationale, well, consider the battle won. And if you can get away with calling the new Fiesta “so pimping and so sexy”, then that’s an added plus.
Mini has just unveiled details on the 2011 Cooper S that will go on sale on September 18, 2010, but we have just received new details on the hatchback just ahead of its sales date. German magazines report that Mini is planning to bring a diesel engine to the lineup.
Right now, the Cooper S comes with a new 1.6-liter four-cylinder engine and a new 2.0-liter, but starting next year, customers will also be able to get a diesel engine with their little pride and joy. The diesel engine that will be used is a BMW N47 based engine, with displacement change down to 1.6 L (from 2.0 L). The engine will develop a total of 143 HP and a peak torque of 300 NM. The same sources report that the new engine will also be used for the Countryman S.
It’s true that this new engine will not be able to deliver the same output as the 1.6 Turbo engine, but it will still be a desired engine thanks to its autonomy. It is expected to have a fuel consumption of 4-4.5 liters per 100 kilometers and a CO2 emission of less than 110gr.
A similar engine is being used for both the BMW 1-Series and the 3-Series.
The Volkswagen Fox may not get a lot of publicity in this neck of the woods, but Volkswagen seems to think highly enough of the city car to release an ingenious way to advertise the next-generation model’s newly redesigned interior without actually showing the inside of the car.
So how does one accomplish such a task? For starters, you need a highly creative ad agency to come up with the idea, which Volkswagen already has in Brazilian ad agency AlmapBBDO. Then you need someone from AlmapBBDO to have a good set of Photoshop skills, which, as this ad clearly shows, they do.
So with both requirements crossed out, the only thing left is to do make this advertisement as attention grabbing as possible. And wouldn’t you know it, they had that one completely covered too.
So what if the little VW Fox isn’t sold here? At the very least, we’re fans of genius advertising and this little ad for the VW Fox hit it right on the spot, too.
Volvo announced today that the C30 Electric is ready for delivery and that the first deliveries will be made this autumn. This is a fleet of ten experimental cars that are equipped with advanced measuring instruments. The selected users of this test fleet will drive the vehicles for a two year period to provide Volvo with the details of their driving experience. This is the next step in Volvo’s ongoing attempt for a production version of the Recharge Concept that debuted at the Frankfurt Motor Show in 2007.
The Volvo C30 Electric is powered by a lithium-ion battery that is charged from a regular mains power socket. A completely depleted battery takes about eight hours to recharge. With the batteries topped off, the Electric C30 can sprint from 0 to 60 MPH in 11 seconds while the BEV’s top speed is up around 81 MPH. If the car is recharged using electricity from renewable sources, travel is virtually free from carbon dioxide emissions. The electrified C30 has a range of 94 miles and has no gears which means that the motor’s power is delivered seamlessly. And because of the electric motors, gobs of torque are available instantaneously.
Have you ever thought that, despite their great looks and handling, the MINI never sounded like a man’s car? Well, worry no more, as MINI has developed a fun new toy for their product range.
BMW engineers have developed a technique to make us perceive sound differently. This means that a diesel MINI can sound like a Mustang GT.
The German automaker has two built two prototypes, a 635d and a MINI Clubman with the option of four engine notes, including one that will make people think you have a big V8 under the hood.
BMW has called the system, ‘Active Sound Design’ and it utilizes the car’s own sound-system so, well, that test drivers thought they were performing better than the standard vehicles with identical performance.
The 635d prototype uses ‘acoustic lightweight construction’ techniques that use new lightweight sound and vibration deadening in the engine bay and under the car. Add that to an engine that is “partially encompassed by an acoustic capsule” and the engine noise is very low.
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